Teaser Outdoor and TV: High 5s can be moments big and small.
Launch TV: Friendly's CEO (Harsha Agadi playing himself) lays down a challenge.
Social Media: Heidi’s High 5 Facebook hub kept track of her quest, attracted High 5s from the public and pushed out content to our growing fan base.
Mobile App: High 5 Hero, our iPhone game, let people put their High 5 reflexes to the test. Download the app. here; http://itunes.apple.com/us/app/high5hero/id466510688
YouTube Channel: Heidi showcased her favorite High 5s on the Friendly’s YouTube channel.
In-Store Menu: Our new menus incorporated our new look and feel in store.
Street Teams: Heidi’s High 5 assistants were always on the move.